Hamilton Place_Santa and Crew in ParadeIt’s the magical time of year when Hamilton Place transforms into a wonderland of twinkling lights, families shopping, larger-than-life décor and, of course, Santa Claus!

Santa comes to town on Saturday, Nov. 10 during the 20th-anniversary Santa Arrival Parade. This festive annual tradition has marked the start of the holiday season each year for two decades! Seeing the wonder and excitement on little ones’ faces as they watch the parade is one of the great joys of the season.

Hamilton Place_Santa ParadeThemed “Toys, Trains & Candy Canes,” the parade starts at 11 a.m. near Sears and will circle the mall, ending at the Food Court entrance. There, children can escort Santa to his holiday home and get their first photos with him.

After Jolly Old Saint Nick arrives, there are themed photo nights for all to enjoy. Every Monday night through Dec. 10, pet owners can bring their furry family members to take photos with Santa. It’s a special treat to have dogs of all sizes, cats and the occasional gerbil enjoy pictures with the big guy. All varieties of pets are welcome!

Hamilton Place_Santa and ScrappyAnd if you're a UTC fan, don't miss Santa Mocs, who will visit for one night only. On Thursday, Nov. 15, take pictures with Santa in his blue-and-gold, Mocs-themed suit, alongside University of Tennessee at Chattanooga athletes and Scrappy, the school’s lovable mascot.

This year on Thanksgiving, Hamilton Place will remain closed, so families can enjoy time together. Rest up, because shopping lasts from 6 a.m. to 10 p.m. the next day. At the Black Friday Bash, from 10 a.m. to 4 p.m., expect incredible doorbusters, a DJ pumping out the jams and hourly prizes, including a grand prize Michael Kors purse giveaway. All the retailers will be rolling out the red carpet and offering their best deals of the season. You’ll love being a part of the enthusiasm in the search for that one perfect buy!

After you’ve outlasted the Black Friday Bash, stop by the annual Coats for Kids donation drive on Thursday, Dec. 6 from 7 a.m. to 7 p.m. with a coat to donate. The Forgotten Child Fund will benefit from this all-day coat collection in the mall’s parking lot.

And this holiday season, Hamilton Place has extended hours for early-bird and night-owl shoppers:

  • December 14 & 15, 10 a.m. – 10 p.m.
  • December 16, noon – 7 p.m.
  • December 17-21, 9 a.m. – 10 p.m.
  • December 22, 9 a.m. – 11 p.m.
  • December 23, 11 a.m. – 8 p.m.
  • December 24, 8 a.m. – 6 p.m.


Hamilton Place_Holiday DecorThe festive décor throughout, cheery music playing and special stage performances add to the wonder and magic of the season. We hope you come out to experience the magic of Santa and delight in the holiday spirit at the mall. You’ll find plenty of ways to fight off the winter blues and give back to the community. It is, after all, the most wonderful time of the year!