The Magic of Santa

It’s the magical time of the year when Hamilton Place transforms into a wonderland of twinkling lights, families shopping, festive Christmas trees and of course Santa Claus!


Santa arrives at Hamilton Place on Saturday, November 5th during the 18th annual Santa Arrival Parade. Seeing the wonder and excitement on little ones faces as they watch the parade is one of the great joys of the season. 

You can feel delight in parents and children alike as they spot Santa on the last float in the parade. As the parade comes to the end, children gather around Santa to escort him through Hamilton Place to his Christmas House by Belk Women & Children’s Store. The magic in the air is palpable and sets the tone for the entire season of joy!

During the holiday season, Santa not only sees and hears children’s Christmas wishes, he also enjoys pictures with our four legged furry friends. On November 15 & 29 from 6–9pm, Santa transforms into Santa Paws. It is a special treat to have dogs of all sizes, cats, the occasional gerbil and rabbit, enjoy pictures with the big guy. This year, we will also be celebrating our Chattanooga Police Department K-9 Units. These unsung heroes of our community will be on hand during our special pet photo nights to meet the public.  It is your chance to say thank you to these remarkable officers that serve and protect us daily!


Not only does Santa become Santa Paws, he also magically transforms in Santa Mocs for only one night on November 22nd from 6–9pm. Santa dons his blue and gold suit and instead of the usual “HO HO HO”, you will hear a lot of GO MOCS cheers. As we celebrate the Mocs stellar season so far, it is a great night to support our local players and a chance for you to get an autograph from one of their stars!

This year on Thanksgiving, Hamilton Place will remain closed so that families can enjoy time together and we have devised a wonderful way to put the “FUN” back into Black Friday. Expect incredible door busters and deals as the doors open at 6am on Friday, November 25th.

Retailers will be rolling out the red carpet and offering their best deals of the season! Hamilton Place will have gift card giveaways and numerous ways to be a part of the excitement throughout the day. You will love being a part of the enthusiasm of families shopping together in search of that one perfect deal that makes Black Friday everything it should be! The décor throughout Hamilton Place, the holiday kiosks set up in the mall, the holiday music playing and of course the special holiday performances on the stage just add to the wonder and magic of the season. Hamilton Place also offers extended hours for shoppers that are early birds or night owls. A complete list of extended hours are listed on our website.

We hope you come out to Hamilton Place and experience the Magic of Santa and delight in the holiday décor throughout the mall. It is, after all, the most wonderful time of the year!